Topic: Media Plan of the Year
Type
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year's group of Media Plan of the Year…
AdweekMedia Plan of the Year: Editor's NoteThe global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now…
It's no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting…
Best Laid PlansBehind most great media plans are a dozen tales, at least, detailing the pitfalls on the road to amazing executions, over-the-top results, pleased-as-punch clients and, finally, the attention…
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