Topic: Media Plan of the Year
Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July…
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year's group of Media Plan of the Year…
AdweekMedia Plan of the Year: Editor's NoteThe global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now…
It's no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting…
Best Laid PlansBehind most great media plans are a dozen tales, at least, detailing the pitfalls on the road to amazing executions, over-the-top results, pleased-as-punch clients and, finally, the attention…
