Topic: Media Agencies

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

MediaCom Promotes Jon Gittings to Run Strategy In Americas

He's directly contributed to $3 billion in new billings

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Noble People turns to strategy

Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles Before forming Noble People in 2011, Greg…

4 Digital Trends That Will Redefine the Modern Media Agency

A shift from campaigns to data-informed conversations

Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray  Written by Forrester, it spoke…

Assembly Hires New Digital Chief

Jeff Liang replaces Alan Smith at MDC media network

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom…