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Topic: Media Agencies

Type
Nathan Brown Is New U.S. CEO at PHD Succeeds Robert Habeck

Nathan Brown is the new U.S. CEO of PHD, succeeding Robert Habeck, who was named to the job last September and is now president of North America global accounts at…

September 8, 2014, 11:02 AM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

Media Agencies Are Bullish on Chicago Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

April 21, 2014, 8:57 PM EDT

What Does 'OmniPub' Have to Do With Creativity? Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

July 31, 2013, 4:38 PM EDT

2013 Media All-Stars Call for Submissions Deadline Is May 1

Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…

April 19, 2013, 6:57 PM EDT

Media Buyers Suit Up for NFL Season NFL Network leverages fantasy draft as a means to sell its 13-game slate

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

August 23, 2012, 8:00 PM EDT

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