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Topic: Media Agencies

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…

Initiative Signs Its First Global Chief Creative Officer

Media agency veteran Nick Childs joins IPG shop

Initiative named Nick Childs as its first global chief creative officer this month. Childs joins the media agency, which is part of the IPG Mediabrands group, after spending five years as…

UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to…

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

Nathan Brown Is New U.S. CEO at PHD

Succeeds Robert Habeck

Nathan Brown is the new U.S. CEO of PHD, succeeding Robert Habeck, who was named to the job last September and is now president of North America global accounts at…

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]

Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

Media Agencies Are Bullish on Chicago

Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

What Does 'OmniPub' Have to Do With Creativity?

Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

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