media account | Adweek media account | Adweek
Advertisement

Topic: media account

Type
Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Kohler Gets a New Agency for Media as Well Company spends nearly $35 million in media annually

Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review…

October 14, 2014, 10:04 AM EDT

Guitar Center Hires a New Agency For Media Starcom inherits business from Horizon Media

The Los Angeles office of Starcom has won Guitar Center's media business after a review.  The Publicis Groupe shop will take over planning, analytics and buying for the retailer from Horizon…

August 26, 2014, 5:00 PM EDT

New York Lottery Cuts to Finalists DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

July 31, 2014, 5:05 PM EDT

MediaCom Unit Turns Past Relationship Into New Account Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

May 15, 2014, 1:39 PM EDT

Mohegan Sun Hires New Creative, Media Shops [Updated] Adds Taxi, Media Storm to its roster of agencies

Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based…

October 3, 2013, 9:00 AM EDT

Edible Arrangements Shifts to New Shops Creative, media accounts land at Richards, Horizon

Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media in…

August 8, 2013, 2:29 PM EDT

SeaWorld Moves Media Account to Initiative Sister shop Draftfcb made the introduction

With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the U.S., including SeaWorld,…

August 7, 2013, 1:28 PM EDT

FilmDistrict Finds a New Media Agency Spending estimated at $100M+ next year

FilmDistrict relocated its marketing group this year and now has changed media agencies. Both are now based on the West Coast. The Los Angeles office of Horizon Media will handle the…

October 2, 2012, 4:04 PM EDT

Advertisement