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Topic: media account

Citi's Global Media Review Follows a Familiar Pattern, Roster Shops Only

2-horse race, as marketers limit searches

Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome. In the case of Citi, whose global media spending is estimated at…

Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business

Agency succeeds MEC after review

Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about…

The New Movie Studio Behind The Gift Hires Horizon

STX Entertainment's first film comes out in July

Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015. The slate comprises…

American Legacy Shifts Its Media Business to a New Shop

MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

Bloomin' Brands Shifts Its Media Account to a New Agency

Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

Scotts Miracle-Gro Starts a Media Agency Search

MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

GNC Is Searching Again, This Time for a Media Agency

Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

Mindshare Wins Pitch for This Retailer's Account

Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

Nickelodeon Shifts Its $10 Million Media Business

Cable network hires Spark after a review

Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly…

Coca-Cola Shifts Its Media Account in Mexico

Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

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