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Topic: media account

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Bloomin' Brands Shifts Its Media Account to a New Agency Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

December 22, 2014, 5:42 PM EST

Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

GNC Is Searching Again, This Time for a Media Agency Retailer spends about $30 million in media annually

GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet…

December 12, 2014, 1:41 PM EST

Mindshare Wins Pitch for This Retailer's Account Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

December 11, 2014, 12:48 PM EST

Nickelodeon Shifts Its $10 Million Media Business Cable network hires Spark after a review

Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly…

December 4, 2014, 10:54 AM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Kohler Gets a New Agency for Media as Well Company spends nearly $35 million in media annually

Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review…

October 14, 2014, 10:04 AM EDT

Guitar Center Hires a New Agency For Media Starcom inherits business from Horizon Media

The Los Angeles office of Starcom has won Guitar Center's media business after a review.  The Publicis Groupe shop will take over planning, analytics and buying for the retailer from Horizon…

August 26, 2014, 5:00 PM EDT

New York Lottery Cuts to Finalists DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

July 31, 2014, 5:05 PM EDT

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