Topic: MEC

Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators

Hello, horizontal video

In the near future, you won't need a smartphone to shoot buzzy Snapchat videos. Snapchat announced on Friday that it was rebranding itself as Snap Inc. and launching a pair…

MEC Calls on the Ad Industry to Confront Their Biases With a New Movement

Initiative kicks off during Advertising Week

Today MEC called on the advertising industry to help support a new initiative aimed at confronting bias in agencies. "Brave Your Bias" is a call to action, which the agency…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

KFC Launches a Media Agency Review for Its $220 Million Ad Business

Incumbent MEC will not defend

Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International will…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Setting the bar for innovation in marketing, media and tech

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

Looking for Talent, This Media Agency Is Employing Virtual Reality Office Tours at SXSW

MEC's recruiting gets high-tech

MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a…

Ikea Begins a Review of Its Global Media Business

After Mediapalooza 2015, activity heats up again

Has Mediapalooza 2016 arrived? Last year, a series of reviews, dubbed "Mediapalooza," rocked the agency world. Major players such as Coca-Cola, Procter & Gamble, Mondelez, L'Oréal and Johnson & Johnson, among others,…

MEC Promotes 2 Employees in Top Management Shift

Bowden, Cortizo-Burgess get new roles

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer…