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Which Connected Device Is the Next Big Thing in Mobile? Marketers split on winning platform

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…

July 1, 2014, 1:49 PM EDT

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies Incumbent OMD is out

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier…

March 26, 2014, 3:18 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

The Traditional Purchase Funnel Is Kaput Enter the 'always on' consumer

Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com? If you sampled…

March 10, 2014, 10:06 PM EDT

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

GroupM Names Michael Bologna to Run New Unit Modi Media unit aims to improve TV ad targeting

GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads. Michael Bologna joined WPP's MEC…

January 6, 2014, 10:10 AM EST

GroupM Inks 20-Year Lease for 3 World Trade Center Will consolidate Midtown offices by 2017

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017. The WPP-owned media agency…

December 23, 2013, 3:41 PM EST

Danone Picks Carat for North American Media Incumbent was Havas Media

Danone Groupe awarded its North American media business to Carat as part of a global agency review the company launched in April. In the U.S., where Danone sells yogurt like Dannon…

December 10, 2013, 3:53 PM EST

How Tech Startups Can Reach Brands It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

October 29, 2013, 8:31 PM EDT

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