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Topic: MEC

Looking for Talent, This Media Agency Is Employing Virtual Reality Office Tours at SXSW

MEC's recruiting gets high-tech

MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a…

Ikea Begins a Review of Its Global Media Business

After Mediapalooza 2015, activity heats up again

Has Mediapalooza 2016 arrived? Last year, a series of reviews, dubbed "Mediapalooza," rocked the agency world. Major players such as Coca-Cola, Procter & Gamble, Mondelez, L'Oréal and Johnson & Johnson, among others,…

MEC Promotes 2 Employees in Top Management Shift

Bowden, Cortizo-Burgess get new roles

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer…

Here's How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

And what it could still do better

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid…

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its…

GoDaddy Taps MEC for Global Media

WPP shop expands its role with the Internet services giant

GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative. MEC was chosen without a formal…

L'Oreal Sends Its Media Business to WPP's MEC After an 8-Month Review

Incumbents included UM and DigitasLBi

The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months. The L'Oreal USA review began…

Johnson & Johnson's Global Media Follows Its U.S. Biz to J3

Client spends more than $2.5 billion on ads

In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores for…

MetLife's $100 Million U.S. Media Consolidation Pays Off for MEC

There was no formal review for the business

In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition. The agency, a unit…

MEC Will Interview and Hire People on the Same Day During Advertising Week

A 'more nimble' approach to finding new talent

MEC is aiming to bring home more than just ideas from this year's Advertising Week—the agency is also hoping to come away with several new employees. On Monday, MEC will spend…

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