Topic: Measurement

Global Marketers Say Their Mandate Is to Simplify, Evolve and 'Cut Through the Bullshit'

Dmexco panelists praise the agitators

When ad and marketing industry leaders get together at major conferences to talk about simplifying the business while also insisting everything needs to happen faster—including change—it's easy to point out…

Making Hard Choices for Native’s Survival

Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…