Measurement | Adweek Measurement | Adweek
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Topic: Measurement

Type
Making Hard Choices for Native’s Survival Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

May 2, 2014, 12:25 PM EDT

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