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Topic: Mcgarrybowen

Verizon's Star Wars Fan Family Puts Other Halloween Costumes to Shame Jabba dad, Death Star daughter and more

There's a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection,…

October 17, 2013, 9:30 AM EDT

Former Mcgarrybowen Leader Lands at Pitney Bowes Bill Borrelle had been CEO of the agency’s New York office

Pitney Bowes is the new employer of Bill Borrelle, the former CEO of the New York office of mcgarrybowen. Borrelle, who left mcgarrybowen on Sept. 6, will be svp of brand…

September 23, 2013, 6:28 PM EDT

Liberty Mutual Cuts List in Creative Review Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

September 11, 2013, 5:02 PM EDT

Pizza Hut Moves to Mcgarrybowen Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

September 9, 2013, 1:03 PM EDT

Mcgarrybowen Adds Chief of Staff Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

September 6, 2013, 4:50 PM EDT

Creative Agencies Are Experiencing Super-High CEO Turnover Fierce competition and a quest for reinvention

Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…

August 18, 2013, 10:27 PM EDT

Pizza Hut Cuts to Final 4 in Creative Review Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

August 16, 2013, 3:13 PM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Ads Above the Fold Are Not More Viewable So why are they priced at a premium?

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left…

July 21, 2013, 10:39 PM EDT

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