Mcgarrybowen | Adweek Mcgarrybowen | Adweek
Advertisement

Topic: Mcgarrybowen

Pizza Hut Cuts to Final 4 in Creative Review Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

August 16, 2013, 3:13 PM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Ads Above the Fold Are Not More Viewable So why are they priced at a premium?

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left…

July 21, 2013, 10:39 PM EDT

Brandon Cooke Promoted to CMO at mcgarrybowen Network plans two more offices

Brandon Cooke has been promoted to global chief marketing officer at mcgarrybowen, a new position at the Dentsu agency. Cooke, 33, has been with mcgarrybowen since March 2010 and most recently…

July 17, 2013, 10:06 AM EDT

Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot? Mcgarrybowen follows up viral infomercial

You're sitting at home, trying to unwind in front of the tube after a long day at your challenging white-collar job, and you hear a voiceover. "This is water." But…

July 16, 2013, 1:29 PM EDT

BBDO Picks Up Viagra Had been at mcgarrybowen

BBDO New York has been awarded the Viagra business, currently handled by mcgarrybowen, sources said. BBDO sister Omnicom companies CDM and Rapp have existing relationships with the brand. Healthcare specialists CDM,…

July 16, 2013, 11:38 AM EDT

Disney Trusts Annie Leibovitz 'Why do we need the castle in this picture?' she asks

CANNES, France—Artists need to trust themselves, and brands need to trust artists. That, at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and…

June 18, 2013, 6:37 AM EDT

The Philly Cream Cheese Agency Shift Took a While Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

June 13, 2013, 1:23 PM EDT

Staples Leaves McCann After 9 Years Creative business shifts to mcgarrybowen

Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according to…

May 28, 2013, 6:40 PM EDT

Advertisement