Topic: Mcgarrybowen
Crystal Light began airing a new spot by mcgarrybowen this week that swaps out the old theme, "Water your body," for a play on a different kind of wetness. The…
Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation. Mcgarrybowen will lead efforts…
GENESIS: The Central Park Conservancy, which is celebrating 30 years of managing and preserving the landmark 843-acre park, needs more and younger donors. New Yorkers tend to think the park…
Cracker Barrel does a nice parody of the whole "We've secretly replaced…" genre of ambush advertising in this online clip from mcgarrybowen, in which the brand gets carried away secretly…
When it came time to build its new, highly anticipated Droid Bionic smartphone, Motorola didn't take the easy way out, at least according to this new spot for the device…
Suddenly, mcgarrybowen is the hottest shop in the business. In just three months, the nine-year-old agency won the creative accounts for Sears, Burger King, and United Continental in succession, adding…
Avocados, tomatoes, lettuce and beef are in. Regal mascots with oversized plastic heads are out. That's the new direction of Burger King advertising under Mcgarrybowen, with new work launching this…
Mcgarrybowen’s hot streak continues. The New York-based agency that won lead creative duties on Sears and Burger King in the spring now has added United Continental. Collectively, the assignments will add…
Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The…
Mcgarrybowen is on a tear. Winning Sears and last week Burger King in the span of eight days is a major coup for the agency, which still prides itself on…
