Advertisement

Topic: McDonald's

A Forlorn Wooden Doll Finds Love at Her Local McDonald's in Brand's Holiday Ad

Something you won't find in a Happy Meal

Ah, the holidays! A time for sharing, love and ... McDonald's?  In "Juliette the Doll," a charming little ad by Leo Burnett London, a toyshop owner pulls a vintage doll, Juliette, out…

McDonald's Will Start Bringing Your Food Right to Your Table in 2017

Brand is adapting to the fast-casual market

While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service…

Big Brands Are Already Targeting Their Competitors With Apple Search Ads

Domino's, Amazon push for app downloads

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and…

Burger King Dressed Up as the Ghost of McDonald's in This Scary Good Halloween Prank

Queens trick is a real treat

Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost…

McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the Present'

Wendy Clark, Deborah Wahl stress collaboration

On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's…

McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

CMO Deborah Wahl on the company's big digital push

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah…

OMD's Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Doug Rozen has been on the job for about 3 months

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager Twitter @dougs_digs Age 41 Adweek: You've been OMD's chief digital and innovation officer for about three…

McDonald's Products Are So Popular, They Autocomplete Themselves

Or do they?

McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright. Each print ad, from Leo Burnett…

McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Advertisement
Advertisement