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Topic: McDonald's

McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in Super Hot Weather

Very cool outdoor

Heat-sick Dutchmen rejoice! McDonald's in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it gets…

These Are the Big Brands Advertising on Apple's New Music Service

But their creative? Same as it ever was

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app combining…

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

McDonald's the Musical Is Finally Here, and Leslie Grace Is Lovin' It

Young singer goes all out, as Alma targets Hispanic millennials

If you ever wanted to see a musical set in a McDonald's, your ship has come in. McDonald's lead Hispanic agency, Alma in Miami, on Thursday night will roll out "A…

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans

David São Paulo converts, tattoos McD's devotees

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London.…

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

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