Advertisement

Topic: McDonald's

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars 'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

February 23, 2015, 12:17 PM EST

Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

February 16, 2015, 10:29 PM EST

An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard Heavenly inspiration at Cossette

You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and…

February 6, 2015, 11:49 AM EST

McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going for $18,000 Worth it for some?

For a company no one actually likes, people sure are interested in McDonald's food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still…

February 4, 2015, 1:25 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter Brand follows through on ad's positive message

During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that…

February 1, 2015, 10:07 PM EST

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

January 30, 2015, 10:04 AM EST

Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO It's unusual to see references to executives in rivals' social streams

One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone. pic.twitter.com/KTmwCARsky — Burger…

January 29, 2015, 2:17 PM EST

Marketers Dish on Which Brands Are Truly Killing It in Mobile Intuit, McDonald's, UPS get shout-outs

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be…

January 28, 2015, 7:08 AM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Advertisement