Topic: McDonald's
User-driven marketing often feels like an artful dodge around doing actual creative work, but sometimes it does achieve cool results. The latest example comes from Germany, where Razorfish has rolled…
You're tired, hungry, barreling along a dank, fog-shrouded Vancouver highway at 3 a.m. (We'll assume you took a wrong turn at Seattle.) Your tires screech as you round a corner,…
After 23 years in the ad business, mostly working as a freelance producer, John Benet, the star of Sunshine, a short documentary by his friend, director Doug Nichol, doesn't have…
McDonald's recently failed spectacularly with a hashtag-based campaign, #McDStories, which became a bashtag when people hijacked it to tell some of the most unpleasant and disgusting McDonald's stories ever. Undaunted,…
As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal. Agency BETC set up a…
IDEA: McDonald's has been airing ads lately about its suppliers and the quality of their ingredients. But the fast-food chain's core advertising theme remains simple storytelling inside its restaurants. For…
McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson…
Casting the Egg McMuffin as shorthand for excellence is about as funny as grouping it with healthy foods and casting it as a wholesome dietary choice. But Arnold's latest commercial…
With brands like Chipotle and Frito-Lay garnering goodwill through campaigns about their locally sourced foods, you can't really blame McDonald's for trying the same trick. And while critics are already…
What light over yonder billboard breaks? McDonald's and Leo Burnett have built what is sure to be a beacon of hope for fast-food junkies and late-night drunks in downtown Chicago.…
