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Topic: McDonald's

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London.…

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

Here Are 5 Tips for Making McDonald's a 'Modern, Progressive' Burger Brand

Experts have suggestions for new Global CMO

McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh. Which is why the fast-food…

McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

Robert Gibbs, Silvia Lagnado to help build 'more progressive' brand

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for…

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

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