Topic: McDonald's
YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…
A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug…
Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your…
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk…
Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its…
