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Topic: McDonalds

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business

Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

What America Eats: The Triumph of Marketing Over Science

Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

Seattle's Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder

Found guys named Duncan for coffee taste test

Imitation is the sincerest form of fla—rather, great minds think alike.  Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned…

Lauren Reeves Is Satisfried [Video]

Adweek's Mad Woman says fast food is the very best kind of health food

Hello again! A miracle has happened to fast food. We don't have to worry anymore about what it's doing to our bodies because there are so many super healthy menu options!…

Lauren Reeves Is Satisfried

Adweek's Mad Woman says fast food is the very best kind of health food

Fast food is the very best kind of health food reveals Adweek's Mad Woman

Brand #Fail

Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism

Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…

Does This Look Like Health Food?

By way of self-regulation, marketers manage to fight back fed clampdown on kid food ads—for now

Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s. An animated TV spot targeting children 8…

Perspective: Fast-Food Nation

Frank Martinez is the face of the future

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here. (For…

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