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Topic: McDonalds

DDB North America Names Its First Chief Creative Officer

Ari Weiss joins from BBH New York

DDB announced today it has hired Ari Weiss as its first chief creative officer of North America, effective Feb. 1, 2017. Weiss joins DDB from BBH New York where he worked…

Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account,…

Can McDonald's Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Restaurant analysts weigh in

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last? The effort, which included a social media-themed ad campaign…

How Regional Chains Are Competing in the Fast-Food Breakfast War

Market-by-market approach to ad spending shows results

It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's. Not so, according to Kantar Media's analysis of fast-food…

IHOP, Waffle House and Dunkin' Donuts Are Unimpressed With McDonald's All-Day Breakfast

Who will be the breakfast king?

Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic. So now that McDonald's has launched its hotly anticipated all-day breakfast, other brands are…

McDonald's Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger

Fast food's slow-food tactics

Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain…

Papa John's Highlights Better Ingredients in New Campaign

Showing how the pizza is made

Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business

Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

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