McDonald’s | Adweek
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Topic: McDonald’s

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Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

NBC's $1 Billion Olympics Sellout Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…

June 27, 2012, 5:19 PM EDT

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 8, 2012, 8:35 PM EST

This Is Your Brain on Marketing Up close and personal with fMRI

The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…

October 3, 2011, 10:14 AM EDT

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