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Topic: McCann

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

Lockheed Martin Rigged a School Bus With 'Group VR' to Take Kids on a Tour of Mars

McCann and Framestore go planet hopping in STEM campaign

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly…

Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

The 35-millimeter film is now 4K TV ready

Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K…

This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull, Text-Only Ads

Are you too good for a typical pitch?

We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram…

This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair

But let's hope they don't

Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a…

Ellie Goulding Shocks Superfans With a Perfectly Played 'Priceless Surprise' for MasterCard

Yes, the feel-good celebrity prank still works

There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the celebrity-surprising-the-superfan video.  It's…

George Clooney Is Finally Pitching Nespresso in the U.S., With Help From Danny DeVito

Coffee brand imports its quirky charm from overseas

George Clooney has starred in Nespresso ads in Europe and other international markets since 2006. (We've covered a lot of those campaigns, which have often paired the Oscar winner with…

Ads for Colleges Are Usually Terrible, but McCann Melbourne Just Made a Fascinating One

Great minds collide at the University of Melbourne

Creative ads for universities are very rare. Most rate about a D+ (particularly this 2010 campaign for Drake University, whose actual theme, hilariously enough, was "D+"). But now and again,…

Comically Idiotic List of Advertising's '500 Under 500' Spoofs the Industry's Love of Rankings

McCann creatives take aim at tradition

There's no shortage of lists ranking ad people—people profess to hate them, but of course, everybody reads them. And now, Lex Singer and Jesse Yowell have unveiled the bloated, bloviating…

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