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Topic: Mccann Erickson

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

MRM's Michael Mclaren on the Company's Changing Business Digital and direct is moving into predictive marketing

As the new worldwide president at MRM, Michael Mclaren brings more than a decade of experience working within McCann Worldgroup, the parent of the digital and direct company. The Australian…

June 14, 2013, 10:39 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Suzanne Powers Takes Top Strategy Job at McCann Moves from CP+B

Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global…

June 11, 2013, 6:12 PM EDT

Staples Leaves McCann After 9 Years Creative business shifts to mcgarrybowen

Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according to…

May 28, 2013, 6:40 PM EDT

McCann Lands Spot on Carlsberg Roster JWT also recently added

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s …

May 7, 2013, 2:10 PM EDT

McCann WG Wins Global Duties for Zurich Insurance Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

May 3, 2013, 2:06 PM EDT

First-Quarter Revenue Climbs at IPG Prior account losses still felt, though

Interpublic executives sounded an optimistic note in releasing first-quarter results today, noting recent new business wins at its largest operating unit McCann Worldgroup and saying the company is on the…

April 19, 2013, 11:02 AM EDT

McCann Names London Exec Macdonald as N.Y. Head Summy moves to MRM

McCann Erickson N.Y. has a new president. Chris Macdonald, the chief executive of the agency’s London office, is moving to the states to take on a role that had been…

April 18, 2013, 10:45 AM EDT

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