Topic: Mccann Erickson
HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…
As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…
Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices The agency started with 11 staffers in 1999, but CEO Courtney…
If you could pick a brand to lead the country, which one would it be? This hypothetical question was part of an online poll about politics that a unit of McCann…
This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson. Many of the…
We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality. Google is…
Robert LePlae, a former regional leader at McCann Erickson and TBWA, is joining Arnold in the new position of global president, starting Sept. 15. The 51-year-old LePlae will be based…
Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…
