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Topic: M&c Saatchi

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

Matt Eastwood Becomes Global Creative Chief at JWT

Leaves New York role at DDB

For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT.…

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe

'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width

Ingenious media placement

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde…

Can Ad Agencies Teach Women to Love Their Bodies?

Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

Publicis Groupe in Talks to Acquire Walker Media Stake

Deal with M&C Saatchi unit not done yet

Publicis Groupe confirmed it is in discussions with M&C Saatchi about purchasing a “significant” stake in the company’s Walker Media unit. London-based Walker Media works in the U.K. for clients…

M&C Saatchi Makes a Change in Strategy

N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt

And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

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