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Topic: Mayo Draftfcb

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

Billboard Generates Drinking Water Out of Thin Air in Desert of Peru

A rainmaker from Draftfcb

Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this…

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