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Topic: Mass Relevance

Spredfast, Mass Relevance Unite Social Marketing Systems

Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

Social Marketing Company WayIn Looking for Fresh Cash

Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

Lance and Lennay Week: 5 Brands That Got Hurt

Tour de France, Notre Dame and ESPN take hits

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…

Mass Relevance Continues Social March

Vendor's new product underscores the firm's Buddy Media-like rise

Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies.…

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