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Topic: Mass Relevance

Type
Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Lance and Lennay Week: 5 Brands That Got Hurt Tour de France, Notre Dame and ESPN take hits

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…

January 18, 2013, 4:07 PM EST

Mass Relevance Continues Social March Vendor's new product underscores the firm's Buddy Media-like rise

Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies.…

September 19, 2012, 9:00 AM EDT

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