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Topic: The Martin Agency

When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad New spot pushes insurance app

Maxwell the talking pig returns in an amusingly twisted tale (tail?) from The Martin Agency and Geico. The oinker uses the company's smartphone app to pay his insurance bill while…

December 31, 2012, 9:38 AM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Martin Agency (Again) Taps Insider for Top Role Williams succeeds Adams as CEO

Another insider has jumped up to assume a leadership role at The Martin Agency. Two months after the shop promoted Joe Alexander to chief creative officer, the shop has named Matt…

December 13, 2012, 8:01 PM EST

Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants

In a classic Mad Men scene, Don Draper pitches a new Lucky Strike commercial to a room full of the marketer’s most senior executives. Such meetings that used to be…

December 3, 2012, 12:04 AM EST

The Martin Agency Celebrates 'Lincoln' Extras in Civil War Style Portraits Vintage hairstyles, modern dress

Richmond, Va., was a funny place to be when Steven Spielberg was in town shooting Lincoln. Extras from the movie could be seen walking around town in their regular modern-day…

November 19, 2012, 2:06 PM EST

Martin Agency Fills CCO Role From Within Alexander takes the reins after 4-month trial

The Martin Agency found its new creative chief right under its nose. Joe Alexander, an executive creative director who has steered the 100-person creative department since chief creative officer John Norman…

October 24, 2012, 4:03 PM EDT

JFK Library Relives the Cuban Missile Crisis, and Asks: 'What If?' Harrowingly impressive interactive experience

While suitably impressive as a whole, the most stirring element of the John F. Kennedy Presidential Library and Museum's immensely detailed and immersive "Clouds Over Cuba" interactive presentation is the…

October 17, 2012, 9:43 AM EDT

Sun Life Financial Selects a New Agency Company's ad review traces back to the spring

Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…

October 5, 2012, 10:28 AM EDT

Martin Agency Honors Late Founder Dave Martin With Tribute Ad 'Virginia is for lovers' heart breaks

David N. Martin, a co-founder of The Martin Agency, died Tuesday at his home in Richmond, Va., at the age of 82 after a battle with cancer. On Wednesday, his…

October 3, 2012, 1:45 PM EDT

Top 10 Commercials of the Week: Sept. 14-21 Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

September 21, 2012, 11:44 AM EDT

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