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Topic: Martha Stewart

Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos

The Mondelez marketing strategist is the client agencies wish they had

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.  Photos:…

Martha Stewart Living Hit by Holiday Layoffs

Up to 100 staffers will be fired, per report

Martha Stewart Living Omnimedia is undergoing a major round of pre-Christmas layoffs. The New York Post reported that up to 100 MSLO staffers—or about 25 percent of the company’s workforce—were…

Martha Stewart Living Omnimedia Names New CEO

Daniel Dienst tapped to turn around lifestyle company

Martha Stewart Living Omnimedia has named Daniel Dienst as its new chief executive in the company’s third CEO change in less than three years. Dienst recently joined the MSLO board, but…

The One Product Martha Stewart Will Not Put Her Name On

Happy to be a global mother figure

The founder of Martha Stewart Living Omnimedia chats about her James Beard nominated PBS show Martha's Cooking School, her hipster following—and the one product she'll never put her name on. Macy’s and…

Hallmark Channel Brings the Women's Lit

Readies new series from Macomber, Oke; develops Mary Higgins Clark show

Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar Cove,…

MSLO CEO Lisa Gersh Out

News caps a year of turmoil

Capping a year of turmoil that included layoffs, titles closing and the failure of its Hallmark Channel show, Martha Stewart Living Omnimedia’s president and CEO Lisa Gersh is out. MSLO cast…

Readers, Staffers Mourn Whole Living's Demise

MSLO folds healthy lifestyle mag after sale talks falter

Martha Stewart is shutting down Whole Living, spurring hundreds of readers, staffers and fans to take to Twitter to mourn the magazine’s demise, praising everything from its team of editors to…

Top 10 Commercials of the Week: Nov. 16-23

In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

Martha Whips Up Sponsors for New PBS Cooking Show

JCPenney, University of Phoenix sign on

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner. Martha Stewart’s Cooking School will…

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