Topic: Martha Stewart

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Martha Whips Up Sponsors for New PBS Cooking Show JCPenney, University of Phoenix sign on

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner. Martha Stewart’s Cooking School will…

October 1, 2012, 12:03 AM EDT

Ad of the Day: Macy's Taylor Swift, Justin Bieber and other stars align for JWT's sitcom-style 'What's in Store?' campaign

Macy's has assembled a cast of … sure, let's call them celebrities, including Donald Trump, Sean Combs, Martha Stewart, Justin Bieber and others (I like Carlos Santana, to be fair)…

September 12, 2012, 1:47 PM EDT

Martha Stewart Extends Contract With MSLO Lisa Gersh bumped up to CEO

Martha Stewart Living Omnimedia has extended its namesake founder's contract for another five years. Martha Stewart, who rejoined her company’s board last September after resigning as chairman in 2003, will…

July 10, 2012, 1:09 PM EDT

Martha Stewart Living Omnimedia's 'Everyday Food' Partners With Chinet for Video Series Answers age-old question, 'What's for dinner?'

Wondering what to cook for dinner tonight? Everyday Food, the cooking magazine published by Martha Stewart Living Omnimedia, wants to give you a few suggestions. For the past several months,…

June 4, 2012, 11:32 AM EDT

'Martha Stewart Weddings' Expands Gilt Partnership Arrangement marries product, content

It's spring, which can only mean one thing: It’s wedding season. Gilt Groupe is tying the knot with Martha Stewart Weddings on its semi-annual bridal sale, which runs across all of…

April 20, 2012, 3:20 PM EDT

Pinterest: The New Facebook for Lifestyle Magazines Social network is driving lots of traffic to monthlies, but is it fulfilling its potential?

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become…

February 28, 2012, 5:58 AM EST

Editor's Note: End of the Everywoman Icons Oprah and Martha are flaming out as female-centric social media brand Pinterest becomes a phenom. It might not be a coincidence

Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be…

February 27, 2012, 12:37 AM EST

MSLO Taps Former NBCU Exec to Head Ad Sales Joe Lagani will become COO

Former NBCU exec Joe Lagani has been tapped to fill the newly created position of chief revenue officer at Martha Stewart Living Omnimedia. Lagani will be in charge of all print…

November 9, 2011, 11:53 AM EST