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Topic: Marriott International

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

Marriott International Launches Creative Review

Joanne Davis Consulting manages the search

Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New York, is…

Marriott Picks Shop for Global Media

MEC rises up from project player

In a global battle of incumbents, the project shop rose up. MEC, an agency that worked on projects for Marriott International in Europe, the Middle East, and Africa, will now take…

Marriott's Global Media Review Enters Final Stage

Contest down to MEC, ZenithOptimedia

MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review. Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the hotel…

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