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Topic: Marketing

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

Here Is Your First Look at the New Disney Channel Logo

Ding dong, the box is gone

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of…

Listening to Beyoncé? Facebook Has an Ad for You

The fine line between social sharing and eavesdropping

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network appears to be preparing to serve ads…

Brand Genius 2014 Call for Submissions

Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek's Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

Brands Must Turn to the Dark Data Side

A lot of vital insight remains hidden

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

Why the Oscars Won With Women, and Adland Lost

Telecast's spots were vapid

The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from…

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl

When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

A Look at Some of the Key Media Bills Being Introduced

Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

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