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Topic: Marketing

Listening to Beyoncé? Facebook Has an Ad for You The fine line between social sharing and eavesdropping

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network appears to be preparing to serve ads…

May 21, 2014, 6:17 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

Brands Must Turn to the Dark Data Side A lot of vital insight remains hidden

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

March 26, 2014, 12:21 PM EDT

Why the Oscars Won With Women, and Adland Lost Telecast's spots were vapid

The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from…

March 7, 2014, 12:41 PM EST

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27, 2014, 9:31 PM EST

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

A Look at Some of the Key Media Bills Being Introduced Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

November 25, 2013, 9:59 PM EST

Domino Sugar Is Rolling Out Some Sweet New Packaging Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

November 17, 2013, 9:49 PM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

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