Topic: Marketing

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

10 Trends Shaping the Future of Branded Content

Twitter's head of content planning tells us what to watch for

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Illy's documentary A Small Section of the World focuses on Costa Rican women who

For Your Consideration: Could a Branded Documentary Bring Home the Oscar?

Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction

Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

DreamWorks Markets Lassie as Merchandising Star

Studio bought Lassie in 2012, now seeks to capitalize on recognizable brand

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral…

Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

Social Sharing Has Become the Biggest Thing in Sports Marketing

Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…