Topic: marketing research

Infographic: Consumers Know Exactly How They Want to Be Marketed To

And they don't, in fact, hate advertising

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising…

Losing Game: Super Bowl Ads and the Mute Button

28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…