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Topic: Marketers

Heineken Launches Global Search to Find a Second Media Agency

Brewer says winner will 'complement' SMG's current role

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Including Sharpie, Paper Mate and Rubbermaid

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.  The shift of brands…

Applebee's Bets Big on Relaunching the Brand Around Wood-Fired Steaks

Largest marketing initiative to date

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales. Today, the…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

brightcove.createExperiences(); Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

Papa John's Stands Behind Spokesman Peyton Manning Amid Doping Allegations

Nationwide said to be 'monitoring' accusations

Papa John's pizza is the first of star quarterback Peyton Manning's sponsors to publicly throw support behind the Denver Broncos player after doping allegations surfaced last weekend. Manning, who owns multiple…

Here's How to Avoid FTC Scrutiny of Your Clients' Native Ads

New guidelines detail disclosure requirements

The Federal Trade Commission has new guidelines for native ads—and a new commitment to cracking down on violators, which could include brands, agencies or others involved with creating branded content. "In…

Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted…

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