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Topic: Mark Lazarus

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Lazarus: NBC Broke Even on Olympics Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

September 6, 2012, 8:45 PM EDT

NBC: Twitter Beefs No Match for the 'Silent Majority' Huge TV, digital audience outweighs tape-delay concerns

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…

August 2, 2012, 2:24 PM EDT

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

July 31, 2012, 5:15 PM EDT

London 2012: NBC on Record Ratings Pace Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

July 30, 2012, 2:55 PM EDT

NBC Scores With U.S. Olympic Team Trials Women’s gymnastics ratings up 60 percent versus 2008

If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London. According to Nielsen fast national ratings, NBC…

July 2, 2012, 3:56 PM EDT

NBC's $1 Billion Olympics Sellout Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…

June 27, 2012, 5:19 PM EDT

Ebersol Returns to NBC as NFL, Olympics Consultant Lazarus coaxes former sports boss back to 30 Rock

It appears that Dick Ebersol’s exile from 30 Rock will be rather short-lived, as NBC’s former Olympics guru is rejoining the fold as a special advisor to NBC Sports Group…

August 30, 2011, 4:33 PM EDT

Versus Rebranded NBC Sports Network Parent Comcast tinkers with image as it preps for run at ESPN

Months after Dick Ebersol revealed plans to discard the Versus brand, NBC Sports Group is preparing a Viking funeral for it. Always something of an odd fit for the aspiring sports…

August 2, 2011, 5:00 PM EDT

Update: NBC Bids $4.38 Billion for Olympic Gold No Ebersol, no problem: Lazarus delegation nabs rights through 2020

The International Olympic Committee has awarded the media rights to the 2014-2020 Olympic Games to NBC. Speaking Tuesday afternoon from Lausanne, Switzerland, IOC president Jacques Rogge announced that NBC has put…

June 7, 2011, 2:34 PM EDT

NBC Grabs Olympic Gold No Ebersol, no problem: Lazarus delegation nabs rights through 2020

The International Olympic Committee has awarded the media rights to the 2014-2020 Olympic Games to NBC. Early reports from Lausanne, Switzerland, peg NBC's bid at $4 billion, which would make this…

June 7, 2011, 1:29 PM EDT

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