Topic: Mark D'Arcy

Facebook's Hacker Culture Heads to Cannes

Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

Pepsi, Facebook Brass Kick Off Creative Week

'It sucks having to manage 30 agencies'—Jakeman

PepsiCo brand manager Brad Jakeman would like to work with just one ad shop—if he could. "It sucks having to manage 30 agencies," he said Monday morning at the kickoff…

Creating Sparks Instead of a Big Forest Fire

Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…