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Topic: Marissa Mayer

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger

Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

Yahoo Style Arrives in Time for Fashion Week

New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

8 Media Buzzwords That We've Lost Forever

How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

Women’s Health Editor Headed to Yahoo Health

Michele Promaulayko led Rodale title to growth and awards

Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today. Promaulayko has been the editor of Rodale-owned Women’s Health…

Yahoo Buying Mobile App Company Flurry [Updated]

Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue

But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

Community Is Getting Its Six Seasons (No Movie Yet)

Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes

She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

Marissa Mayer: Marketers Need to Embrace Native Ads

Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

Yahoo Taps Elle's Joe Zee to Head Fashion Vertical

Will oversee new digital magazine

Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new…

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