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Topic: Marissa Mayer

It’s Like Déjà Vu All Over Again at Yahoo Is Mayer turning the clock back to 2009?

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones,…

January 13, 2014, 6:01 AM EST

Yahoo's Mayer Looking for TV-Sized Hit Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

January 9, 2014, 6:00 AM EST

Yahoo Reboots Ad Business in Attempt to Own Ad Tech Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

January 7, 2014, 5:07 PM EST

Yahoo Launching Digital Magazines, Starting With Food New daily mobile news product using Summly tech also in hopper

Yahoo is getting into the magazine business. During a keynote presentation at the Consumer Electronics CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with…

January 7, 2014, 5:00 PM EST

These Stories Dominated Digital Media in 2013 From native to programmatic, it was a dynamic year

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains.…

December 23, 2013, 10:02 PM EST

Ryan Seacrest Likes to Watch Food Network When not busy prepping for one of his many endeavors, that is

Specs Who Ryan Seacrest Age 38 Accomplishments Head of Ryan Seacrest Productions (Keeping Up With the Kardashians, Shahs of Sunset); host of Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC;…

December 19, 2013, 8:53 PM EST

Katie Couric Bolts to Yahoo ABC News personality will serve as Internet giant’s global anchor

Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor. In a…

November 25, 2013, 2:33 PM EST

Who Gets Yahoo's Big Media Job? CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

October 23, 2013, 2:07 PM EDT

New York Times' David Pogue Jumps to Yahoo Tapped to lead major expansion of tech coverage

David Pogue is leaving The New York Times to lead a major expansion of Yahoo's consumer technology coverage. Pogue has been a fixture in the consumer tech field for 25 years,…

October 21, 2013, 12:43 PM EDT

Yahoo’s New In-Stream Ads Are Dominated by Direct-Response Marketing Brands Like LowerMyBills Quickly Flocking to Native

When Yahoo introduced native advertising in April, CEO Marissa Mayer boasted that its new in-stream ads would be “every bit as personalized and engaging” as the editorial content around them. But…

September 30, 2013, 9:49 PM EDT

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