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Topic: marijuana advertising

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader…

This Pot Farmers Organization Wants You to Think Local When Lighting Up on 4/20

Proof that marijuana's gone legit

It was just a matter of time before the small-batch/local/craft product snobbery that ruined contemporary beer would spread to marijuana ... and it's not even fully legal yet!  That hasn't stopped…

What Pot Marketers Can Learn From Pills and Booze

Pharma and spirit brands offer key retail cues

As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming. A once illicit product most…

Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados

And it's called Merry Jane

Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon,…

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies

'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine

Weedmaps markets itself via parody videos

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad…

Full-Page Marijuana Ad to Appear in New York Times

A historic moment in pot marketing

It looks like "The Gray Lady" will get a little greener tomorrow. Leafly, a website and mobile app that locates and reviews medical marijuana dispensaries, has bought a full-page ad in the print…

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