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Topic: Marie Claire

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Here Are Hearst Magazines' Editorial Award Winners

Victors include Cosmo, Bazaar, HGTV Magazine, Esquire

For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards. But for the first time last night, the company honored both its…

NFL Scores a Touchdown With Female Fans

Links with Marie Claire to promote revamped women's line

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of…

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

Elle Taps Marie Claire Artistic Director to Replace Joe Zee

Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

Hearst Rolls Out Cross-Brand Beauty Initiative

Tablet-only supplement to debut with May issues

Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s…

Hearst Projecting September Ad Growth for Fashion Set

Elle, Bazaar, Marie Claire closing record-breakers

Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's…

Marie Claire Hosts 'Women Taking the Lead' Luncheon

Awards given to Sen. Kirsten Gillibrand, Katie Couric

Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put…

Hearst Boasts Record-Breaking March

Elle, Marie Claire, Bazaar, Cosmo all boost ad pages

After a strong showing in September, Hearst Magazines is looking to clean up again with its March issues on the strength of fashion, retail, luxury and beauty ads. With much to…

Publicis Buys AR New York

Fashion-forward agency now part of global luxury offering

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…

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