Advertisement

Topic: March Madness

Best March Madness Promoted Tweets So Far Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

March 21, 2013, 12:07 PM EDT

Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One Two wrongs somehow make a right

Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…

March 8, 2013, 9:36 AM EST

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

March 6, 2013, 1:12 PM EST

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

April 3, 2012, 8:23 PM EDT

How's March Madness Performing Online? Who Knows? Turner, CBS hoard data; comScore doesn't have any

So how’s this year’s NCAA tournament performing on the Web? Only CBS and Turner know for sure. Earlier in the week, Turner released Web numbers for this year’s NCAA men’s basketball…

March 30, 2012, 3:43 PM EDT

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19, 2012, 3:50 PM EDT

Ad of the Day: Buffalo Wild Wings Men still enjoy being portrayed as dopes, and Fallon's March Madness spots more than oblige

Let's agree on this: Men are fairly stupid. Particularly young men. Not about everything—they can recall the most esoteric fantasy-baseball statistics in alarming detail, and quote entire scenes from The…

March 19, 2012, 11:41 AM EDT

Enterprise Revs Up March Madness Spot 'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

March 5, 2012, 12:25 PM EST

Turner, CBS Say College Hoops Fans Must Pay—Somehow Wanted: proof of cable subscription, or $3.99

RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…

February 16, 2012, 12:55 PM EST

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 1, 2012, 5:28 PM EST

Advertisement