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Topic: March Madness

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

April 3, 2012, 8:23 PM EDT

How's March Madness Performing Online? Who Knows? Turner, CBS hoard data; comScore doesn't have any

So how’s this year’s NCAA tournament performing on the Web? Only CBS and Turner know for sure. Earlier in the week, Turner released Web numbers for this year’s NCAA men’s basketball…

March 30, 2012, 3:43 PM EDT

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19, 2012, 3:50 PM EDT

Ad of the Day: Buffalo Wild Wings Men still enjoy being portrayed as dopes, and Fallon's March Madness spots more than oblige

Let's agree on this: Men are fairly stupid. Particularly young men. Not about everything—they can recall the most esoteric fantasy-baseball statistics in alarming detail, and quote entire scenes from The…

March 19, 2012, 11:41 AM EDT

Enterprise Revs Up March Madness Spot 'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

March 5, 2012, 12:25 PM EST

Turner, CBS Say College Hoops Fans Must Pay—Somehow Wanted: proof of cable subscription, or $3.99

RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…

February 16, 2012, 12:55 PM EST

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 1, 2012, 5:28 PM EST

Northwestern Mutual Scores NCAA Partnership CBS, Turner Sports broker corporate sponsorship for insurance company

Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…

January 6, 2012, 6:44 AM EST

truTV Preps Duke Hoops Documentary Chronicle of early '90s team will serve as March Madness lead-in

Turner Sports is getting into bed with one of the most celebrated, and reviled, sports franchises in history, bowing a new documentary about the Duke Blue Devils squad that won…

October 13, 2011, 5:02 PM EDT

Jump Ball: CBS, Turner Talk Up Hoops Collaboration McManus, Levy relive March Madness pact

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the…

October 5, 2011, 4:12 PM EDT

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