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Topic: March Madness

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

Mitch McConnell Celebrates Duke Instead of Kentucky Basketball in Latest Ad Fail

Senator's opponent is a fan of the gaffe

Mitch McConnell can’t catch a break. First, the Republican senator from Kentucky becomes the meme of the moment after releasing a baffling long-form ad with no words where he mostly just…

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn

Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One

Two wrongs somehow make a right

Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…

Jump Ball: CBS, Turner Talk Up Hoops Collaboration

McManus, Levy relive March Madness pact

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the…

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