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Topic: Maker culture

How Carhartt Found Its Groove With Fixers and Hipsters

Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

Adweek Project Isaac Launches to Celebrate Invention

New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

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