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Topic: Major League Baseball

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience

Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

BBDO N.Y. Launches Lowe's Daytona 500 Work

Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

Fox to Secure Controlling Stake in YES Network

Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

NFL, MLB Urge Supreme Court to Take Aereo Case

Sports would move to pay TV, leagues argue

The National Football League and Major League Baseball have joined with broadcasters in asking the Supreme Court to shut down Aereo. In an amicus brief filed with the court, the…

Red Sox Drive Solid World Series Ratings

Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

Boston Blowout Doesn’t Put a Damper on World Series Ratings

Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

Major League Baseball Honors Mariano Rivera With Newspaper Ads

Salute to the Yankee legend

Mariano Rivera, the great New York Yankees closer, threw his final pitches at Yankee Stadium on Thursday night, and will wrap up his legendary 19-year career in Houston this weekend.…

Fox Enlists Mega-Robot to Promote FS1 Launch

Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

Nate Silver Dumps New York Times for ESPN

FiveThirtyEight wunderkind joins forces with sports giant

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News. Silver, the political number cruncher who predicted the…

Mo Shines, but All-Star Ratings Continue to Falter

Another low-rated Midsummer Classic for Fox

As baseball’s all-time saves leader ambled in from the bullpen in the bottom of the 8th inning, fans at Citi Field—and all over America—stood up and took notice. New York Yankees…

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