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Topic: Major League Baseball

Major League Baseball Honors Mariano Rivera With Newspaper Ads Salute to the Yankee legend

Mariano Rivera, the great New York Yankees closer, threw his final pitches at Yankee Stadium on Thursday night, and will wrap up his legendary 19-year career in Houston this weekend.…

September 27, 2013, 10:48 AM EDT

Fox Enlists Mega-Robot to Promote FS1 Launch Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

August 9, 2013, 4:34 PM EDT

Nate Silver Dumps New York Times for ESPN FiveThirtyEight wunderkind joins forces with sports giant

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News. Silver, the political number cruncher who predicted the…

July 20, 2013, 5:39 PM EDT

Mo Shines, but All-Star Ratings Continue to Falter Another low-rated Midsummer Classic for Fox

As baseball’s all-time saves leader ambled in from the bullpen in the bottom of the 8th inning, fans at Citi Field—and all over America—stood up and took notice. New York Yankees…

July 17, 2013, 6:16 PM EDT

Fox Sports Cooks Up Epic Promo for FS1 90-second spot will air during MLB All-Star Game

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling the “biggest…

July 8, 2013, 2:11 PM EDT

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Disney’s Rasulo Dismisses the Fox Sports 1 Threat Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

May 31, 2013, 12:59 PM EDT

Yankees, Manchester City Team Up for MLS Launch New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

May 21, 2013, 6:00 PM EDT

ESPN Lays Off More Than 100 Employees Rare cost-cutting measure for Disney’s sports giant

ESPN on Tuesday began making a significant reduction of its work force, laying off more than 100 employees at its Bristol, Conn., headquarters and in at least one regional technology…

May 21, 2013, 2:39 PM EDT

Ad of the Day: StubHub Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

April 1, 2013, 2:06 PM EDT

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