Topic: MagnaGlobal

San Francisco Tech Scene Opens Its Doors for Innovation Month

John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

First Mover: Tim Spengler

MagnaGlobal's new chief is taking steps to meet his Olympic-size goals for the agency

Specs Age 47  New gig Worldwide CEO, MagnaGlobal Old gig President, North America, Initiative How has the transition from Initiative to Magna gone so far? It’s already begun. We’ve been working on business pitches and meeting with…

MagnaGlobal: Politics, Olympics to Drive 4% Ad Revenue Growth in 2012

Looser campaign finance rules could be boon for political spending

MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related advertising. The industry could use…

MagnaGlobal Chief Herbst-Brady Jumps to MTV Networks

Agency veteran makes the leap back to TV

MagnaGlobal president and CEO Elizabeth Herbst-Brady is leaving the agency world to take on a new role at Viacom’s MTV Networks. Effective August 1, Herbst-Brady will serve as evp of ad…

Cable in Ad Sales Driver’s Seat

MagnaGlobal forecasts 11% gain in revenues

Everything’s coming up roses for the cable TV networks, as a once thorny ad sales market promises to be particularly sweet smelling in 2011. According to IPG’s MagnaGlobal, the national cable…