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Topic: Machinima

Machinima Taps Former Microsoft Exec Gamer-centric video hub pushing into branded entertainment

Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales…

August 14, 2012, 1:24 PM EDT

How to Win at YouTube Some programming tactics starting to emerge

Google has allocated $200 million to promote its emerging lineup of original channels. But given that there are close to 100 channels to promote, that works out to about $2…

July 31, 2012, 12:00 AM EDT

The Collective Scores With Video Game High YouTube gaming stars behind FreddieW churn out successful scripted series

A teen drama centered on privileged high school athletes is starting to develop a serious cult following on the Web. But this show is a long way from Friday Night…

July 19, 2012, 1:17 PM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

Machinima Taps New VP of Media and Entertainment Ad Sales Peter Pouliopoulos joins company from Univision

Machinima has tapped Peter Pouliopoulos, formerly vp of the entertainment category for Univision's client development group, to serve as vp of media and entertainment ad sales at the gamer-centric video…

June 18, 2012, 3:08 PM EDT

Machinima! Adventures of a Digital Content Company Millions are watching. When will they cash in?

If not for Machinima, you might be unaware that gamers are terrified of zombies, Super Mario Bros. would have been better off if the villain had more of a back…

April 3, 2012, 12:00 AM EDT

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