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Topic: Machinima

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

Taco Bell's Digital Guacamole

Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

Machinima Preps for Season 2 of Mortal Kombat

Warner Bros.-produced hit coming this spring

There’s no such thing as appointment TV, or a "must buy" in the digital video world—yet. But Machinima thinks it might have the closest thing in Mortal Kombat, and the…

Machinima Scores With Battlestar Prequel

SyFy-produced Blood and Chrome off to hot start

SyFy broke the hearts of millions of Battlestar Gallactica fans when the network elected not to move forward with the prequel series Blood & Chrome. It may soon have to…

Are Views From YouTube’s TrueView Ads True Views?

Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

Video Game Reality Show Jumps From CBS to Machinima

Bunim/Murray-produced The Controller showcases EA's Medal Honor Warfighter

Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game…

Machinima Taps Former Microsoft Exec

Gamer-centric video hub pushing into branded entertainment

Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales…

How to Win at YouTube

Some programming tactics starting to emerge

Google has allocated $200 million to promote its emerging lineup of original channels. But given that there are close to 100 channels to promote, that works out to about $2…

The Collective Scores With Video Game High

YouTube gaming stars behind FreddieW churn out successful scripted series

A teen drama centered on privileged high school athletes is starting to develop a serious cult following on the Web. But this show is a long way from Friday Night…

When It Comes to Ads in Games, These Guys Aren't Playing Around

Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

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