Advertisement

Topic: Machinima

IAB Announces Schedule for 2017 Digital Video NewFronts

Hulu, Vice and more will present

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in…

Warner Bros. Acquires Gaming Culture Hub Machinima

In a deal rumored to be valued around $100 million

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to be…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Includes data, content and media buying

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content…

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

Machinima, Honda Fit Team Up for Street Fighter Bonus Round

Hadouken!

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during…

Advertisement
Advertisement