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Topic: Machinima

Machinima Rebrands With a TV-Leaning Strategy It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

November 10, 2014, 6:21 PM EST

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

August 14, 2014, 12:17 PM EDT

Machinima, Honda Fit Team Up for Street Fighter Bonus Round Hadouken!

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during…

May 29, 2014, 5:01 PM EDT

Machinima Hires New CEO Chad Gutstein Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

March 31, 2014, 4:41 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

Machinima CEO Search Heats Up Former Disney Interactive exec in the mix

News broke a few weeks ago that Machinima is in search of a new CEO. Among those in consideration is John Pleasants, the soon-to-be ex-co-president of Disney Interactive. Sources said that…

November 22, 2013, 11:49 AM EST

Twitch Will Distribute Machinima Content Starting Today Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

November 4, 2013, 9:05 AM EST

Machinima Will Have a Second Screen on Your Screen for Xbox One Game guides will pop up and tell you how to play

This may be a little specific, but did anyone else scour all of Arkham City for those damn Riddler trophies for (clears throat) hours last year? Because I sure did,…

October 16, 2013, 6:00 AM EDT

Mortal Kombat: Legacy II Is Fun If You're Just in It for the Fight Sequences Turn the sound off when people are talking, though

TV execs should take note of how well Mortal Kombat: Legacy II showrunner/director Kevin Tancharoen can do what they're paying millions of dollars for, using in this case what looks…

October 11, 2013, 12:00 AM EDT

Season 2 of Machinima's Mortal Kombat Off to a Solid Start But views fall off after Episode 1

The pressure's on. After Season 1 of Machinima's Mortal Kombat series evolved into a monster hit—to the tune of 70 million views—expectations are high for Season 2, which premiered online last…

October 1, 2013, 2:19 PM EDT

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