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Topic: Lynx

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses

Plot of 'They Live' lives!

A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…

Breaking: Lynx Ads Banned for Objectifying Women

Lucy Pinder series is given a spanking

After courting religious controversy in South Africa, ads for Lynx body spray (marketed as Axe in the U.S.) have returned to their old standard of getting banned for sexual reasons.…

Axe's Fallen Angels Banned in South Africa

After offending one guy

It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators…

Dating an Axe Angel Wouldn't Be That Great After All

Halo and wings are accidents waiting to happen

"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted…

Axe Attempts World Record for Most People Showering Together

More than 150 people get soaked

Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's…

Muslim Teens Convicted of Spray-Painting Burkas on Half-Naked Ad Models

First, the cops busted NYC's Moustache Man for drawing facial hair on subway ads. Now, London's Burka Boys have been brought to justice for spray-painting the Muslim cloak of modesty…

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