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Topic: Lululemon

Lululemon's Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

Brand says namaste to New York with concept lab

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not find half the clientele sporting the tiny but instantly recognizable Lululemon logo…

7 Times CEOs Said Really Dumb, Customer-Alienating Things

Departing Lululemon chief isn't the only one to go way off-message

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. But…

PTTOW Expands Marketing Roster for Annual Getaway

Plans party of random mayhem for top CMOs

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do…

If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You

Founder blames fabric woes on 'some women's bodies'

UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will…

The Death of the Tagline

Flexible branding is the new name of the game

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

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