Topic: loyalty program

Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

Wants to leverage beauty reviews

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned…

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program

Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…