Lori Senecal | Adweek
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Topic: Lori Senecal

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Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

What to Look for in the Next Generation of Talent Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

March 18, 2013, 10:12 PM EDT

Voice: Maker's Mark Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

October 8, 2012, 12:01 AM EDT

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