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Topic: Liza Landsman

Meet the Woman Who Could Turn Jet.com Into the Digital Era's Ultimate Challenger Brand

Will Walmart's backing help unseat Amazon?

Liza Landsman loves a challenge. For the past year and a half, she's taken on a massive one: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

Ogilvy Wins E*Trade

Review never happened

Ogilvy & Mather has won E*Trade less than a month after Grey resigned the account, sources said. The move to a fellow WPP Group shop comes after an agency review…

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