Topic: Lisa Baird

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans

Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

Y&R Bows U.S. Olympic Committee Effort

Animated videos tell athlete stories

’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed…

A New Campaign for the U.S. Olympic Committee

Web video bows tagline: 'The team behind the team'

The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit. The campaign, which was developed by Young…