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Topic: liquor brands

Type
Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing Christmas Carols All reactions welcome, and even celebrated in song

Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions. Now, it's taken several of the more colorful…

December 16, 2014, 7:55 PM EST

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

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