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Topic: Lionsgate

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll

Rebranding targets 'modern grown-ups'

On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture. Pop is targeting a 35-45 audience that grew…

Are These YouTube Stars Coming to a Theater Near You?

The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

NBC Inks Deal for Facebook Video Ads

First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and…

TVGN Is Gunning for E! With New Program Slate

CBS/Lionsgate joint venture boasts unscripted shows, early windows on movies

At a breakfast at the Ace Hotel in New York this morning, TVGN (which isn't using the full name TV Guide Network anymore) announced a slate of unscripted shows, along…

Hulu’s Original Content Strategy Continues to Progress Steadily

Despite significant changes in the company

More than any other streaming service in the multiplatform business, Hulu represents a wealth of opportunities, at least if you ignore the constant is-or-isn’t-it-for-sale buzz. The company is majority owned…

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Also, the one celebrity he’d love to work with

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution…

Hulu's Renewal of The Awesomes Promises Stability

Original Web series lands a second season on streaming service

Seth Meyers' offbeat superhero cartoon The Awesomes has lived up to its name as far as the brass at Hulu are concerned: the show has been renewed for a second…

Hulu Nabs New Original Series From Lionsgate

Wilfred creators sell 10 half-hours to streaming service

Hulu has ordered 10 episodes of a new scripted supernatural comedy called Deadbeat from Lionsgate, with all episodes directed and exec produced by TV producing vet Troy Miller (credits include…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

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