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Topic: LinkedIn

Brands Sitting on Secret Army of Marketers LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

March 28, 2014, 12:36 PM EDT

LinkedIn Expands Advertising Product to Mobile Continues ad monetization push

If you're a LinkedIn member, you might start seeing more ads from the professional social network. Continuing its push to get more revenue from advertising, LinkedIn is bringing Sponsored InMail,…

March 5, 2014, 10:57 AM EST

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

February 9, 2014, 9:10 PM EST

The Top 50 People Most Retweeted by Mid‐Size Marketers, Per Study Vala Afshar, Barack Obama, George Takei are killing it on Twitter

DNN and Leadtail collaborated to analyze the Twitter behaviors of mid-size marketers—those with 50 to 5,000 employees—during Q4 2013 to see what content they most often shared. For instance, the…

February 7, 2014, 6:17 PM EST

Study: Women Love Social Media More Than Men (Unless It's LinkedIn) Pew's stats bode well for all major platforms

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today. Pew found that 76 percent of online U.S. adult females use Facebook, compared to…

December 30, 2013, 1:26 PM EST

Google Plus Users Haven't Learned to Share Social activity is light, even if sign-ups are high

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data…

December 9, 2013, 3:01 PM EST

Why Twitter Went With Such a Low IPO Price Aim is to be like Linkedin, not Facebook, at least in rollout

That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public offering…

October 25, 2013, 3:41 PM EDT

Ad Agencies Love LinkedIn but Not SlideShare Poll reveals social media preferences when chasing new business

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs. In a new poll from RSW/US—shared exclusively with Adweek—46 percent…

August 28, 2013, 12:26 PM EDT

LinkedIn Partners With Startup to Curate Content for Brands Rallyverse develops client-specific social posts from the best of the Web

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can…

August 21, 2013, 1:47 PM EDT

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