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Topic: LinkedIn

What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

September 17, 2014, 10:51 AM EDT

Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign Digital fuels new loyalty program

Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program, which…

September 3, 2014, 6:45 AM EDT

LinkedIn Reaches $6M Settlement Agreement With Department of Labor Social media site pays overtime and damages to 359 employees

LinkedIn Corp said Monday it would pay more than $6 million in overtime and damages to 359 current and former employees under the terms of a settlement agreement with the…

August 5, 2014, 12:44 PM EDT

LinkedIn’s Revenue Hits $534 Million Ad sales spike 44 percent year-over-year

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States. Marketing contributed to…

July 31, 2014, 5:47 PM EDT

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

July 29, 2014, 4:24 PM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

June 16, 2014, 1:40 PM EDT

LinkedIn's Roadshow Heads to Cannes With a new slate of ad offerings, a social network goes deal-making on the Riviera

The Cannes Lions festival has become a tech playground, and LinkedIn has embraced the event to strengthen its industry ties. At last year’s festival, agencies and brands still demanded improved products…

May 20, 2014, 6:16 AM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

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