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Topic: LinkedIn

Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

Linkedin Exec Says Marketers Make the Best CEOs

CMOs own the data that drives sales

The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that…

Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It

Comedian riffs on agency biz and Holiday Inn Express

It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim…

Facebook Plays Favorites Among Its Brand Partners

Only some get access to new Atlas ad server

Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be…

Brand Publishers Are Ditching Facebook in Favor of Microsites

They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share

Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign

Digital fuels new loyalty program

Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program, which…

LinkedIn Reaches $6M Settlement Agreement With Department of Labor

Social media site pays overtime and damages to 359 employees

LinkedIn Corp said Monday it would pay more than $6 million in overtime and damages to 359 current and former employees under the terms of a settlement agreement with the…

LinkedIn’s Revenue Hits $534 Million

Ad sales spike 44 percent year-over-year

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States. Marketing contributed to…

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