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Topic: Lingerie

Tweeting Bra Lets the World Know Each Time It's Unclasped

Cancer awareness stunt encourages self-exams

If tits could tweet, they'd probably have a lot to say; but since they can't, they'll have to settle for the next best thing: a tweeting bra. OgilvyOne Athens has…

Agent Provocateur Is Performing a Public Service [Video]

Our new video columnist Lauren Reeves explains the link between X-ray vision and expensive underwear

Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. It's like that little devil who lives on…

Thai Pushup Bra Will Make You Look Like a Sexy Woman, Even if You're a Man

What, you didn't see it coming?

We'd say spoiler alert, but it's pretty clear from the get-go where this ad from bra brand Wacoal is going. The drawn-out close-ups of ambiguous cleavage and blurry surveys of…

Ad of the Day: Penélope Cruz's Directorial Debut, for Agent Provocateur, Is a Sleaze-Fest

Is that so wrong?

Forget about casting calls. Booty calls may have been the order of the day for this five-minute film written and directed by Oscar-winning actress Penélope Cruz for L'Agent—the lingerie line…

Lingerie Celebrates Japan's Plan to Stimulate Growth

'Abenomics Bra' is named for inflation-oriented prime minister

Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister…

Bra Company Tries to Reclaim the Acronym MILF for Mother's Day

Please, think of the children!

Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd…

Boobs Joyfully Meet, Squish Together in Crazy French Ads for Push-Up Bra

NSFW-ish cartoons from Valege

It's not generally assumed that breasts enjoy being squashed together in a push-up bra. But apparently they do, at least according to these bizarre Valege lingerie ads from France, which…

Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing

Peek at Adriana Cernanova's lingerie

Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…

Mónica Cruz Struts Her Stuff in Latest Racy Agent Provocateur Spot

Star turn by Penélope's sister

Agent Provocateur got Penélope Cruz's sister Mónica to shoot this saucy video, from Black Label Productions and director Tim Pope, promoting its 2012 fall/winter collection. The spot is being compared…

Ad Agency Pioneers Erotic Sleep Mask With the 'Face Bra'

Frilly, lacy effort for adult-retail client

Munich ad agency Interone has revolutionized the sleep mask with its Face Bra, a miniature brassiere you wrap around your eyes to guarantee erotic dreams all night long. The product…

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