Topic: Lingerie
Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister…
Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd…
It's not generally assumed that breasts enjoy being squashed together in a push-up bra. But apparently they do, at least according to these bizarre Valege lingerie ads from France, which…
Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…
Agent Provocateur got Penélope Cruz's sister Mónica to shoot this saucy video, from Black Label Productions and director Tim Pope, promoting its 2012 fall/winter collection. The spot is being compared…
Munich ad agency Interone has revolutionized the sleep mask with its Face Bra, a miniature brassiere you wrap around your eyes to guarantee erotic dreams all night long. The product…
Wonderbra has developed a new bra called the Ultimate Plunge, which the marketer says gives women "the confidence to embrace the plunging neckline trend." And speaking of bravery and plunging,…
Gisele Bündchen offends me. She's preternaturally beautiful, she used to date Leonardo DiCaprio, and she's a multimillionaire entrepreneur. What's not to hate? While that list of reasons is long, it…
German lingerie maker Blush nakedly (or almost nakedly) piggybacks on the Murdoch and News International phone hacking scandal in new ads mocked up in News of the World style, complete…
If there really is a piece of lingerie that will take fat pockets from our bums and place them directly onto our cleavage, then ladies, the line starts behind me.…

