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Topic: Lincoln Motor Co.

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Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST

Game Day for Lincoln Reboot The automaker places its bet on a few amateurs in a socially driven Super Bowl spot

Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars…

January 14, 2013, 12:03 AM EST

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