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Topic: Lifetime

A+E Networks to Hit Market With Updated Lifetime Ad sales head Mel Berning tries to keep rates growing

Mel Berning was carefully rearranging his silverware on the table at a French restaurant in midtown Manhattan last week when he deliberately and specifically broke down the various factors at…

May 7, 2012, 12:04 AM EDT

Jennifer Love Hewitt Gets Boob Reduction in 'EW' Ads Actress surprised to lose her 'Client List' curves

Entertainment Weekly was OK with Jennifer Love Hewitt's new show, in which she plays a single mom turned prostitute, but they were less comfortable with her, uh, qualifications for the…

April 9, 2012, 11:31 AM EDT

Bang Bang Pow Pow: TBS Wins Quarterly Ratings Race 'The Big Bang Theory' is a cable game changer

Mad Men may be the ultimate critical darling and The Walking Dead a relentless devourer of GRPs, but the most transformative show on basic cable is actually a broadcast hand-me-down. According…

March 27, 2012, 10:18 PM EDT

Women With a View This April, Lifetime will rebrand with more original programming that stays true to its mission of embodying the female spirit

As a pioneer in understanding the importance of emotionally connecting to viewers, Lifetime was the first TV network to recognize the power of women, the complexity of their lives and…

February 27, 2012, 12:16 AM EST

Gang-Tackling TV’s Ratings Roster Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

December 29, 2011, 6:53 AM EST

As LiquidThread Expands, Brent Poer Rises in the Ranks Poer Named Executive Creative Director, LiquidThread North America

When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American…

November 30, 2011, 3:00 PM EST

TNT Keeps 'Franklin & Bash' on Retainer Lawyer show second summer effort to win renewal

TNT has re-upped the underwhelming freshman buddy dramedy Franklin & Bash for a second season, ordering up another run of 10 episodes. The series, which stars Mark-Paul Gosselaar and Breckin Meyer…

July 26, 2011, 4:23 PM EDT

Heidi Klum Gets Naked for Latest 'Project Runway' Ad

The show is all about clothes, but Heidi Klum's new ad for the ninth season of Lifetime's Project Runway does away with them entirely—save for a pink tie, which she's…

June 23, 2011, 12:59 PM EDT

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