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Topic: Liberty Mutual

Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual New Zealand Air's 'Swimsuit Issue' scores, too

The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl. And now the Sochi Olympics are well-represented, with Games-themed spots from…

February 20, 2014, 2:02 PM EST

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

February 19, 2014, 3:03 PM EST

Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign Hill Holliday celebrates humanity as 'imperfect creatures'

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the…

July 30, 2012, 8:18 AM EDT

Texts crash in Liberty Mutual's driving PSAs

Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient…

July 16, 2010, 10:22 AM EDT

Liberty Mutual magically makes things good

Hill, Holliday employs arresting visuals to illustrate that "an accident doesn't have to slow you down" in this pair of Liberty Mutual spots touting new car replacement and guaranteed repairs.…

November 5, 2009, 10:58 AM EST

Liberty Mutual's quirky ad family needs help

Liberty Mutual poses some heavy questions about "doing the right thing" in this latest ad from Hill, Holliday, part of the insurer's ongoing Responsibility Project. I'd like to save the…

April 1, 2009, 12:41 PM EDT

Liberty Mutual puts you in the driver's seat

OK, I've connected the dots and made sense of Liberty Mutual's new commercials. One shows the aftermath of a nasty sideswipe. Another depicts the disorientation drivers feel after an accident.…

August 18, 2008, 10:04 AM EDT

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