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Topic: LGBT

Evolve Media Acquires AfterEllen.com Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

October 7, 2014, 6:50 PM EDT

Drag Queens Ditch Facebook for Ello Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

September 25, 2014, 2:46 PM EDT

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple Perfect (and coincidental) timing as Michael Sam joined the Cowboys

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a…

September 8, 2014, 10:35 AM EDT

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

July 2, 2014, 2:22 PM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

Diversity PSA Misses the Mark by Saying Two-Man Luge Is 'a Little Gay' Juvenile humor simply plays up stereotypes

Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter…

February 5, 2014, 12:17 PM EST

Coca-Cola Drops Gay Wedding From Irish Version of Heartwarming New Ad Brand cites country's lack of same-sex marriage

Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing…

January 2, 2014, 12:31 PM EST

Digital Marketers Jump on DOMA Decision MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

June 26, 2013, 11:42 AM EDT

Gay Advertising’s Long March Out of the Closet Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

June 16, 2013, 10:16 PM EDT

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