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Topic: LGBT

Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group's Ad

Message is even styled as a coming-out announcement

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage…

Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month

Getting big buzz after SCOTUS' marriage equality decision

If you have your own platform, it never hurts to use it to market your own brand. Throughout all of June, Uber has shown its support for Pride Month with a…

Quiz: Do You Know the Brands Behind These Breakthrough LGBT Ads?

Celebrating pride with a look back

It's the Pride Parade this weekend in New York, San Francisco and other cities across the country. As Pride Month marches toward a float- and flag-filled finish, we look back…

Are We at a Turning Point for Gender and Sexuality? Join #AdweekChat to Discuss

Twitter chat begins at 2 p.m. ET Wednesday

Culturing tipping points aren't often sparked by magazine covers, but that's exactly what happened this week thanks to Vanity Fair's introduction of Caitlyn Jenner. Beyond the immediate digital buzz around the cover…

For Pride Month, Gay-Youth Group Takes to Times Square

Empowerment, awareness and fundraising, all on a giant billboard

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

After Indiana Debacle, States Are Showing Off Their LGBT-Friendliness

For many destinations, inclusive marketing is now a top priority

It's been about three weeks since Indiana's Religious Freedom Restoration Act ignited a media firestorm around the country. The measure, decried by many as permitting gay discrimination on religious grounds,…

Evolve Media Acquires AfterEllen.com

Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

Drag Queens Ditch Facebook for Ello

Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

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