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Topic: LGBT

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?

Same-sex marriage rulings have emboldened brands

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose…

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group's Ad

Message is even styled as a coming-out announcement

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage…

Check Out Uber's Brilliant Marketing Hack for LGBT Pride Month

Getting big buzz after SCOTUS' marriage equality decision

If you have your own platform, it never hurts to use it to market your own brand. Throughout all of June, Uber has shown its support for Pride Month with a…

Quiz: Do You Know the Brands Behind These Breakthrough LGBT Ads?

Celebrating pride with a look back

It's the Pride Parade this weekend in New York, San Francisco and other cities across the country. As Pride Month marches toward a float- and flag-filled finish, we look back…

Are We at a Turning Point for Gender and Sexuality? Join #AdweekChat to Discuss

Twitter chat begins at 2 p.m. ET Wednesday

Culturing tipping points aren't often sparked by magazine covers, but that's exactly what happened this week thanks to Vanity Fair's introduction of Caitlyn Jenner. Beyond the immediate digital buzz around the cover…

For Pride Month, Gay-Youth Group Takes to Times Square

Empowerment, awareness and fundraising, all on a giant billboard

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

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